Podcast Transcript:
Hello, welcome to another T n W podcast, I am your host Barbie. Today we have Namit Dhingra with us. Namit is a digital business strategist and is currently working at a senior management position in Biz Periscope. He has experience of over five years in the field of Digital Media Marketing.
Barbie: Welcome, Namit.
Namit: Thank you, Barbie for having me here.
Barbie: So, Namit tell me how is the content in social media marketing building a strong consumer connection with the brands?
Namit: See Barbie when we talk about growing social media. Companies nowadays have become more careful with what type of content to display and what strategies to invest in. Focusing on right content is the most important thing to consider when we talk about social media marketing. As viewership of such apps and websites has increased over the period of time, so has their receptive nature.
Barbie: Ok.
Namit: Relatable content is the key right now. Now marketers need to focus on creating content that is more human and emotionally more relatable to the consumer. For example, When you see an ad for home loans for healthcare on Facebook. They are more human and relatable to the day-to-day life of the consumer.
Barbie: Ok. So, how is the process of content development evolved in creating effective social media campaigns?
Namit: See Barbie, the effectiveness of a social media campaign is directly proportional to the effectiveness and quality of the content being used to back it up.
Barbie: Ok.
Namit: On social media, consumers make more authentic connections with the brand. So, when creating content on a campaign. Be it on Facebook or Instagram; one should not only focus on Universal Selling Points (USPs) but also use content which adds value to the brand image.
Barbie: What do you mean by ‘brand image‘?
Namit: See, when I talk about brand image. For example, when we talk about insurance policies or insurance companies, You not only focus on earnings or tax benefits. You also focus on the care which these companies join with these policies and services for not only the buyer but also their families.
Barbie: Ok.
And how has content strategy changed over time with the change in social media marketing?
Namit: Barbie, change is not only inevitable but also necessary.
Barbie: Right.
Namit: As businesses are growing, so does the consumer mindset and their reach.
Barbie: Ok.
Namit: We have seen various changes and upgrades on social media platforms, as well as the way advertisements, are shown now. From live videos to life stories, from image ads to video ads. Social media is developing and becoming more accommodating for not only old as well as to new consumers.
Barbie: Ok.
Namit: So the content also needs to keep up with the changing consumer behavior, and new techniques need to be followed. Campaigns are not now only image or video-related. But, now comprises of online blogs and podcasts, and as well as review and unboxing videos are now being incorporated to show what are the benefits and the features of products and services. So the content which is being incorporated needs to be more effective and the strategies being used need to be more relatable.
Barbie: Ok.
Well, I think this pretty much brings us to the end of our podcast. Thank you so much Namit for coming on board and make us understand more about the future and impact of content in social media marketing.
Namit: Thank you, Barbie for having me here.
* Credit for audio on the podcast: Make My Day: Audio flame. Used with permission. Source: https://www.melodyloops.com/my-music/longoloops/make-my-day/
** Credit for images in the podcast. Used with permission. Source: https://www.freepic.com